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Kayu Kayu Kou Jitsu
Client
Ajinomoto | 2022-2023 | Tokyo
Role
Marketing Strategist & Project Manager
NEW PRODUCT AND BUSINESS DEVELOPMENT
FOR YOUNGER CONSUMERS
Conducted consumer insight research to develop a product concept targeting younger demographics, while collaborating on taste and design development. Also contributed to online sales strategy, revenue modeling, logistics optimization, and communication planning to support a successful market launch.
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